Project Summary: "Toxic" is a fashion film project that delves into the fashion industry's hidden toxicity in terms of sustainability and ethics.
Guided by mentor Ana Locking during my graduate collection at CSDMM, I continued to develop the brand through my master's degree in Art Direction at Trazos. This project exposes the harsh realities within the industry while debuting a collection that offers sustainable solutions to these issues.
The film features the brand's inaugural collection, emphasizing its commitment to authenticity, sustainability, and ethics. This collection showcases the potential for positive change within the fashion industry.
"Toxic Couture" aims to raise awareness about fashion's impact on the world, inspiring viewers to consider the importance of sustainability and ethical practices in the industry.
Credits
Creative direction Maria Awad
Film and Edit Jose Ibañez
Model Sofia Aguilar
Stylist Marta Kunts
Stylist Assistant Sandra Pérez
Special Thanks to Sarita Siguas
